Creative Artworker

Retail POS & packaging artwork, delivered with precision

9 years' experience producing campaign rollouts, packaging artwork and print-ready production files for retail and global brands — available for freelance support.

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9Years' experience

4In-house studios

50+Brands worked with

Specialisms

Retail POS ArtworkingCore
Campaign RolloutsCore
Packaging ArtworkCore
Print Production FilesTechnical
Supplier-Ready HandoverTechnical

Adobe Illustrator InDesign Photoshop CMYK / Pantone Pre-press

Available for freelance work — day rate & project-based

What I do

Artwork support that fits your workflow

Whether you need campaign rollout support, packaging production or a reliable extra pair of hands — I integrate quickly and deliver to spec.

🖼

Retail POS Artworking

Full-service artworking for retail point-of-sale campaigns — from brief setup through to production-ready files.

FSDUs, gondola ends & wobblers
Window displays & large-format graphics
Approval packs & client amends
Campaign rollouts across multiple formats

📦

Packaging Artwork

Packaging artwork for shelf-ready and branded packaging — built to print specification, checked for colour and supplier-ready.

Brand refresh rollouts
Dieline artwork & supplier files
CMYK / Pantone colour management
Pre-press & print sheet preparation

🔄

Ongoing Agency Support

Reliable freelance capacity for busy studio periods — overflow artworking, campaign rollouts and deadline support.

Flexible day rate availability
Quick integration with existing teams
Consistent, production-accurate output

✅

Production File Preparation

Final artwork checks, proofing, approval packs and supplier-ready file handover — reducing print errors and supplier queries.

Bleed, safe area & colour mode checks
Print-ready & supplier-ready export
Proofing & quality control

Selected work

Commercial artworking across retail & packaging

Click a category to explore projects within each specialism.

Retail POS Artworker

Retail POS & Campaign Artwork

Campaign rollouts, in-store displays and multi-format artwork for leading retail and global brands.

FSDUsWobblersGondola EndsLarge FormatWindow Displays

Adidas 4DFWD — Piccadilly Store Entrance

Full-store entrance artwork and large-format wall graphics for the Adidas 4DFWD campaign, adapted across LHS and RHS panels for the Piccadilly flagship.

AdidasWall GraphicsLarge FormatCampaign

$Adidas 4DFWD campaign rollout$

Adidas 4DFWD — Campaign Rollout

Multi-format retail POS artwork across display podiums, mannequin plinths, footwear wall bays and strut cards, adapted across 10 stores nationwide.

AdidasDisplay PodiumsStrut CardsMulti-store

Adidas — Training Campaign

Campaign imagery and artwork adapted for retail formats across the Adidas Training range, maintaining brand consistency across in-store materials.

AdidasCampaign RolloutIn-store

Aveda — Selfridges Partnership

Retail artwork and POS support for the Aveda Hair & Scalp Spa installation at Selfridges, maintaining premium brand standards across in-store display materials.

AvedaSelfridgesPremium Retail

Packaging Artworker

Packaging & Production Artwork

Packaging artwork from brief to supplier-ready file — brand rollouts, dielines, colour management and quality control.

Shelf-ReadyDielinesPre-pressColour Management

Dunelm — 5A Dining Set Packaging

Full dieline packaging artwork for the Dunelm Fifth Avenue dining range, built to print specification with CMYK colour management and supplier-ready file handover.

DunelmDielineCMYKSupplier Files

Dunelm — Electricals Packaging

Packaging artwork for the Dunelm Kitchen Electricals range, adapted across pack sides, production-ready and checked for print accuracy.

DunelmElectricalsMulti-panelProduction

Dunelm — Throw & Textile Packaging

Retail packaging artwork for the Dunelm Ombre Waffle throw range — front and back panels, care symbols, legal copy and barcode placement all prepared to print specification.

DunelmTextileRetail PackagingPre-press

Experience

Commercial artworking across retail, packaging & print

9 years' experience delivering retail POS and packaging artwork for leading retail and global brands, with strong technical accuracy, proofing and production handover.

Creative Artworker · Oct 2024–Oct 2025

Dimensions

Produced 2D retail POS artwork, approval packs and final production files, supporting prototype stages and live client amends under tight deadlines.

Packaging Artworker · Jun 2023–Oct 2024

Rutland Lighting / Dunelm

Managed packaging artwork for the Dunelm range, supporting brand refresh rollout, supplier-ready files and colour consistency.

Midweight Creative Artworker · Jul 2022–May 2023

Design4Retail

Delivered retail POS artwork across campaigns including Adidas 4DFWD and Therabody, adapting client assets across multiple formats and materials.

Creative Artworker · Jul 2018–Jun 2022

Pollard Boxes

Reviewed customer artwork for print, checked file integrity, prepared print sheets, n-ups and finishing files, and inspected printed sheets for quality.

Brand experience

Harrods · L'Oréal · GHD

Artwork support for premium retail and beauty brands, maintaining brand consistency across in-store and print production assets.

Education

BA Visual Communication

BA (Hons) Visual Communication, 2:1, Birmingham City University, supported by an HND in Graphic Design and A Levels in Graphics, Psychology and Media.

Core skills: retail POS & packaging artwork, print production, pre-press, artwork amendments, file preparation, quality control, proofing, large-format graphics, colour management, Adobe Illustrator, InDesign and Photoshop.

About

Creative artworker with a production mindset

I'm Vaishali — a Creative Artworker specialising in retail POS, packaging and print production, available for freelance artwork support.

I have 9 years' experience managing artwork from brief to print production across FSDUs, shelf-ready packaging, wobblers, gondola ends, window displays and large-format graphics.

My work is focused on technical accuracy, brand consistency and calm delivery in fast-paced environments — from first artwork setup and amends through to proofing, approval packs and supplier-ready final files.

Software & production knowledge

Adobe Illustrator Adobe InDesign Adobe Photoshop CMYK / Pantone Pre-press

Retail POS & packaging expertise

Experienced across FSDUs, shelf-ready packaging, wobblers, gondola ends, window displays and large-format graphics.

Print-ready accuracy

Confident with file preparation, pre-press, colour management, proofing and supplier-ready production files.

Brand consistency

Careful implementation of brand guidelines across campaign rollouts, packaging ranges and multi-format artwork.

Fast-paced freelance support

Used to live artwork amendments, approval packs, client feedback and collaboration with project managers and development teams.

How I work

Simple to brief, easy to work with

Brief & scope

Send the brief, cutter guides, formats, volumes, brand guidelines and deadline. I'll check the requirements and flag any missing production details early.

Rate & confirmation

Availability, scope and timings agreed upfront, whether it's freelance cover, a rollout, packaging updates or one-off artwork support.

Artwork & delivery

Artwork is built to spec, checked against brand guidelines and prepared with production accuracy in mind.

Amends & handover

Amends are managed clearly, with final proofing, approval packs and print-ready or supplier-ready files handed over.

What makes the difference

🎯

Right first time

Detailed checks before release — reducing errors, late amends, supplier issues and production delays.

🔄

Adapts, not just scales

Artwork adapted across real retail formats and materials, not simply resized.

📋

Production knowledge

Working understanding of print — bleed, safe areas, colour modes, dielines — means fewer supplier queries.

🤝

Team-ready from day one